Who We Are

We strive to bring nature's best to our customers.
Committed to bring quality and healthy products to the market, we are constantly evolving with the goal to serve people with honest food.

Our Story

In 2004 Fit Fresh began to make a name for itself as one of the most sought after producers of high-quality cold-pressed juices, smoothies and freshly made salads in the UAE.

As part of the reputed Albwardy Investment group, Fit Fresh is committed to becoming the best in operating an environmentally and socially responsible business on both fronts of the hospitality and food retail industry.

Our product story starts on the farm with the prime produce. A Fit Fresh product is only the sum of its parts. Our plant-based ingredients are 100% RAW, natural and filled with nutritional value, free of preservatives and GMOs. We own and contract at least 60% of our farms so you never have to worry about the integrity of the fruits and vegetables that we source, harvest, and use ensuring the quality lives up to our promise.

Our brand represents a desire to offer honest-to-goodness products to our consumers. As you can see by our simple branding and our transparent bottle, what you see is what you get --- An achievement we are proud of!

When you choose Fit Fresh, you are choosing the best, for yourself and your family. Join the Fit Fresh Family today!

Key Facts

  • 2004

    Established in 2004

  • First of its kind of facility to obtain FSSC 22000 4.1

  • Accredited with BRC with AA Grade and Green Code from Dubai Municipality

  • Having a state-of-the-art temperature controlled processing facility of 200,000 Sq. Ft.

  • 24 hrs/365 days of operations with over 500 employees of different nationalities